“The SMB typifies the "survival of the fittest" approach to efficiency. From a financial, personnel, and product perspective, they eke out maximum value for minimum outlay-in an effort to parlay their savings into realized gain. This resourcefulness has extended to analyzing and prioritizing core messaging requirements with an almost laser-focused precision. If they're going to spend the money on a product, it better do the job.

No strangers to creative problem solving, the SMB recognized long ago that employing innovative technology could produce greater benefits at a fraction of the cost of traditional means.”

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